ECP's CRM is built for the assisted living sales cycle — not adapted from a generic sales tool. Track every lead, schedule tours, follow up consistently, and hand off to the care team without re-entering a single field.
Trusted by 8,000+ senior living communities across all 50 states.
Most admissions teams manage prospects across spreadsheets, sticky notes, and email threads. ECP CRM puts every lead in one organized view — contact info, inquiry source, pipeline stage, last contact, and next task — visible to everyone on the team.
No more hunting through inboxes to find out where a family stands.
In assisted living, the difference between a move-in and a lost opportunity is often a single missed follow-up. ECP keeps every admissions team member on the right task at the right time — with automated reminders, communication history, and shared visibility across the team.
Generic CRMs are built for B2B sales. ECP's CRM is built around the assisted living admissions journey — from a family's first call to a resident's first day — with pipeline stages, workflows, and a clinical handoff designed specifically for AL operators.
When a prospect is accepted, their information doesn't have to be typed again. ECP CRM hands off directly to Move-Ins — pre-populating document packets with what's already been collected. Move-Ins hands off to EHR. EHR connects to eMAR.
The entire chain, without anyone retyping the same name twice.
ECP CRM gives operators and regional leaders a real-time view of pipeline health — not a report they have to request. See inquiry volume, tour conversions, and move-in timelines at the community level or across your portfolio.
ECP's CRM isn't a standalone admissions tool. When a prospect converts, their record flows forward — to Move-Ins for digital onboarding, to EHR for clinical documentation, to eMAR for medication management, to Billing for charge capture.
One record from the first call to long-term care. No broken handoffs.
Explore the Full Platform →A quick conversation. We'll walk you through the admissions pipeline, the tour and follow-up workflow, and how leads hand off to clinical at move-in.
You'll complete your meeting request on the next page — takes under 2 minutes.