ECP Website Refresh — Prototype

Website Refresh — Prototype

16 Pages Updated April 2026 ecp-homepage-mockup.vercel.app ↗

Prototype Notes

All pages are fully linked — nav, CTAs, and footer links connect to the correct pages within the prototype.
The email capture on product and solution pages pre-fills the work email field on /request-demo when submitted.
Enterprise, Platform, and Request Demo are new pages — no equivalent exists on the current ecp123.com site.
Discovery Senior Living and Priority Life Care stats on the Enterprise page have [X] placeholders pending client confirmation.
BI module page (bi.html) is referenced in the platform page but not yet built — listed below as coming next.

Homepage

1 page

Homepage Updated

Main site entry point. Hero, proof bar, product overview, testimonials, integrations, FAQ, and CTA. Email capture in bottom CTA.

Open page → index.html

Platform

1 page · New

Platform Overview

Full platform narrative following the resident journey. Covers all 5 core modules + BI as enterprise add-on. Integration section with CTA to full partner list.

Open page → platform.html

Product Pages

5 pages · Resident journey order

Referral and inquiry management, census growth, pipeline visibility. Leads the resident journey.

Open page → crm.html

Move-Ins Updated

Digital move-in packet, document collection, and onboarding workflows that eliminate paper-based intake.

Open page → move-ins.html

Pharmacy-initiated medication management with 850+ pharmacy partners. AI medication safety. 99% med pass accuracy.

Open page → emar.html

Clinical documentation, care plans, incident reporting, and compliance built for assisted living workflows.

Open page → ehr.html

Billing Updated

Automated care-to-charge, invoice generation, and financial reporting. 75% reduction in billing time for SAL Management Group.

Open page → billing.html

BI Coming next

/bi

Business Intelligence

Enterprise add-on. Portfolio dashboards, trend analysis, and BI tool integrations for multi-community operators.

Not yet built bi.html

Solutions

7 pages · New

Memory Care New

/solutions/memory-care

Memory care positioning page. Hero with CSS resident clinical card (behavioral flags, key indicators, doc status). Dementia-specific pillars: pharmacy-initiated eMAR, behavior tracking, care plan engine, oversight. Navion + Cedarhurst outcomes. GEO-optimized FAQ.

Open page → memory-care.html

Independent Living New

/solutions/independent-living

Independent Living

IL positioning page. Hero with CSS community overview dashboard (occupancy stat, service rows, CRM activity). Pillars: service tracking, CRM/occupancy, IL-to-AL transitions, non-clinical staff simplicity. One-platform continuity angle throughout. GEO FAQ.

Open page → independent-living.html

Group Homes New

/solutions/group-homes

Group Homes & Adult Family Homes

Small community positioning page. Hero with CSS home management card (Maple House, 8 residents, med pass + task rows). Pillars: pharmacy-initiated eMAR, care plans, 50-state compliance, caregiver simplicity. Stats-focused outcomes. "Right-sized, not scaled down" angle.

Open page → group-homes.html

IDD — Intellectual & Developmental Disabilities

IDD provider positioning page. Hero with CSS individual care record (Thomas M., behavioral flags, ADL schedule). Person-centered language throughout ("individuals" not "residents"). Pillars: care plans with ADLs/IADLs, pharmacy eMAR, behavior tracking, DSP staff access management. GEO FAQ.

Open page → idd.html

/solutions/pharmacies

Pharmacies — LTC Partner Page

B2B partner acquisition page targeting LTC pharmacy owners and integration teams. Hero with CSS pharmacy dashboard (order activity, synced/pending rows). Unique sections: How It Works (3-step flow), pharmacy software chip grid (22 vendors), business case navy section. CTA: "Partner with ECP." No operator outcome cards.

Open page → pharmacies.html

Assisted Living New

/solutions/assisted-living

Assisted Living

AL-native positioning page targeting EDs, DONs, and Regional VPs. Hero with CSS eMAR mockup, proof bar (8K+ communities, 850+ pharmacy partners), outcome cards (Navion 99%, SAL 12.4%), platform flow visual, GEO-optimized FAQ.

Open page → assisted-living.html

Targets portfolio operators (100+ beds). Features Discovery Senior Living (#2 largest) and Priority Life Care (#28 largest). Includes portfolio dashboard visual, implementation timeline, BI section, and email capture CTA.

Open page → enterprise.html

Content

5 pages · New

Blog — Listing Page

Light hero (navy-tint bg), full-width featured post card, working category filter (All / Product / Compliance / Company News), 12-card 3-column grid. Upgraded from the current single-column vertical feed.

Open page → blog.html

/blog/what-software-do-assisted-living-communities-need-in-2026

Blog Post Template

Full article: "What Software Do Assisted Living Communities Need in 2026?" Navy-tint header with author/date/tags, two-column layout (article + sticky sidebar with TOC + demo CTA), 7 content sections with callout boxes, mid-article CTA, FAQ accordion, related posts.

Open page → blog-post.html

Case Studies Index New

Customer Stories — Listing Page

Full listing page. Discovery flagship card at top with orange co-brand treatment. Navion + Priority Life Care as featured pair. 10 FPO cards in a filterable 3-column grid. Filter by product (eMAR, EHR, Billing, CRM, Enterprise). Links to built case study pages where available.

Open page → case-studies.html

Flagship Case Study New

/case-studies/discovery-senior-living

Discovery Senior Living — Flagship

Co-branded flagship. ECP navy + Discovery orange. Full-width editorial sections, 264-community dot grid visual, implementation timeline, dual CEO quote section (Hutchinson + Aisen), results grid with fabricated clinical stats, and co-branded CTA. Some stats are placeholder — needs client review before publishing.

Open page → case-study-discovery.html

Standard Case Study New

/case-studies/navion-senior-solutions

Navion Senior Solutions — Standard Template

Standard case study template. Navy hero with key stat lead (0.1% missed medication rate), 4-stat result bar, two-column body with sticky sidebar, pull quotes, inline stat highlights, "more stories" cards, and demo CTA.

Open page → case-study-navion.html

By User

5 pages · New

/solutions/nurses

Clinical nurse page. Hero with pharmacy-initiated eMAR mockup (AI safety check, Pharmacy Sent badge). Pillars: pharmacy-initiated eMAR, assessment-to-care-plan auto-gen, AI med safety, any-device documentation. Outcome cards (Navion 99%, 35% late med drop, 0.1% missed rate). Workflow split visual. GEO FAQ.

Open page → nurses.html

Directors & Managers New

/solutions/directors-managers

Directors & Managers

DON and community manager page. Hero with live community dashboard mockup (med pass %, doc gaps, compliance alerts, incident row). Pillars: real-time dashboard, compliance automation, incident management, connected data. Outcome cards (Navion 99%, SAL 12.4%, ICC 75%). Platform flow visual. GEO FAQ.

Open page → directors-managers.html

/solutions/caregivers-med-passers

Caregivers & Med Passers

Frontline caregiver page. Hero with guided med pass mockup (3-step progress bar, Give buttons, AI check row). 3-click philosophy throughout. Pillars: 3-click UX, guided med pass, auto task lists from care plan, any device. Outcome cards (Navion 99%, 35% late med drop). 3-step visual split. GEO FAQ.

Open page → caregivers-med-passers.html

Owners & Operators New

/solutions/owners-operators

Owners & Operators

Multi-community portfolio page. Hero with portfolio dashboard mockup (3-community table, occupancy color coding, live alert dot). Pillars: portfolio oversight, standardized workflows, 12.4% revenue capture, 50-state compliance. Outcome cards (Cedarhurst 58 communities, SAL 12.4%, ICC 75%). Portfolio flow visual. GEO FAQ.

Open page → owners-operators.html

Sales & Marketing New

/solutions/sales-marketing-directors

Sales & Marketing Directors

Senior living CRM page. Hero with pipeline mockup (4 stage stat boxes, lead rows with color-coded stage badges, referral source chips). Pillars: senior-living-native CRM, referral management, pipeline visibility, sales-to-clinical handoff. Outcome cards (8,000+ communities, SAL 12.4%, Cedarhurst 58 communities). Connected pipeline visual. GEO FAQ.

Open page → sales-marketing-directors.html

Why ECP

1 page · New

About ECP — Company Page

Full rewrite from live site. Navy hero, proof bar, founding story (Est. 2004, East Troy WI), 4 differentiators, mission statement, stats grid, 7 values with descriptions, 8-person leadership team (photo placeholders), GEO/AEO FAQ section, dual CTA (demo + careers).

Open page → about.html

Newsroom

2 pages · New

Newsroom Hub New

Press hub with navy hero, media contact strip, featured release card, "ECP at a Glance" stat block (6 stats), press release card grid, "In the News" earned coverage section, media resources (logos/headshots/boilerplate), email opt-in, and full media contact section.

Open page → newsroom.html

Press Release New

/newsroom/ecp-growth-investment

Press Release — Growth Financing

Distinct PR template (not blog layout). Category badge + date, no author byline, dateline, coverage badges (Senior Housing News, Business Wire), share row with copy-link button, styled pull quotes for CEO and investor, boilerplate zone with visual separator, media contact card, ### end notation, related links. NewsArticle schema included.

Open page → press-release-financing.html

Conversion

1 page · New

Request Demo New

Stripped-nav landing page. Meeting type cards shown before the form. State field routes to the right rep. 7 fields. Email pre-fills from any page CTA capture. "Already a customer?" escape hatch to support portal.

Open page → request-demo.html